TOKYO Reuters - A heat wave scorching Japan is raising questions about timing the Tokyo Olympics during July and August, typically the annual peak for temperatures and humidity, and the health risks that might pose for athletes and spectators. When Tokyo first hosted the Summer Olympics in , they were held during the cooler, drier month of October.
The Mexico City games were also held in October. But most Summer Olympics for the past three decades have been held in July or August, recognized as an ideal time window for TV networks to cover the event.
They pay billions of dollars for broadcasting rights during these months when the global sports calendar is otherwise light, increasing the chances of capturing a bigger audience.
Tokyo chose July 24 to Aug 9. To set the dates, the IOC gets input from international sporting federations so as not to interrupt their schedules. But the dates are also chosen because of the lull in the sports calendar, public Olympic records show and TV sports marketing experts say. The French metropolis bested other minor European candidates and its major opponent, Los Angeles, to host the Olympics. The new Olympic Village is expected to be about 15 minutes from central Paris landmarks like the Eiffel Tower, with other venues distributed along the Seine.
But in the end, the Italian cities took the day. The L. The IOC had granted Brisbane exclusive negotiating rights a few months before the announcement was made official. South Korean worker setting up a cable at the Olympic Stadium, the venue of the opening and closing ceremony for the PyeongChang Winter Olympic Games, in Pyeongchang.
By Raisa Bruner. July Aug. Jul 26, — Aug 11, Paris is no stranger to the summer Olympics, having hosted back in and exactly one century before its upcoming games, in July 21 — Aug. It awarded the Summer Games to Los Angeles without even making a call for other bidders, effectively conceding the point that finding willing and capable Olympics hosts has become exceedingly difficult.
No fewer than eleven cities submitted initial applications to host the Summer Olympics followed by ten bids for and another nine for But that has all changed in recent years. In the bidding to host the Winter Olympics, at least five potential host cities, all Western democracies, withdrew from the bidding process after voter referendums or public polling indicated a lack of local support, leaving only the notably non-democratic cities of Beijing, China and Almaty, Kazakhstan in the running.
Similarly, in the process to select the Summer Olympics host, numerous potential cities including Boston, Budapest, Hamburg, and Rome, withdrew their applications leaving only Paris and Los Angeles in the final pool. Faced with the prospect of potentially having no qualified applicants for the Summer Games, the IOC awarded Paris the event and simultaneously awarded the Games to Los Angeles. So, what has caused this massive change in the Olympic landscape?
The answer is spiraling costs and a growing realization of the financial risks that the Olympics place on host cities, a reality that has only been further exposed by the global COVID pandemic. The modern Olympics has become an exceptionally expensive affair. Even the explosion of international sponsorship deals and global media rights has not been able to keep up with the skyrocketing costs of the event.
Most empirical studies of past Olympic Games have shown only modest, if any, increases in economic activity due to increased tourism during the event that could be used to economically justify the cost of the Olympics. The decrease in normal tourists, resulting from those seeking to stay away from Olympic congestion, high prices, and security issues, may neutralize any increase from Olympic tourism.
Indeed, net tourism has fallen during several recent Olympic Games, such as London in by five percent or Beijing in by over twenty percent. To be sure, the best way to build tourism is word of mouth and that can disappear for host cities. And beware, being on the world stage can bring bad as well as good publicity to a city —— think images of traffic jams, steaming hot weather, or political incidents.
There are numerous reasons why the Olympics have become such an expensive affair. From somewhat modest beginnings years ago, the Summer Olympics have grown to encompass nearly 12, athletes from over countries competing in over events. The Winter Olympics are comprised of nearly 3, competitors from 92 countries taking part in over events.
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